Corinthian Colleges Inc.
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Santa Ana,
CA
Location: Campus Support Center (Corporate Headquarters) - Santa Ana, CA
Req #: 10-0579
Job Summary:
Manage accounts and advertising agencies to ensure that scheduled media plans are executed accurately and efficiently while managing to approved spending levels and providing targeted lead goals to a set number of campuses. Liaison between the corporate marketing department and campus leadership, regional and/or divisional staff, and various departments within the company to make certain all marketing needs are met.
Job Responsibilities:
Account Supervision:
* Primary contact for campus locations and other field representative to make sure all marketing needs are met for assigned accounts.
* Collaborate with and manage several advertising agencies to ensure targeted spending and lead goals are met for accounts including television, newsprint, direct mail and interactive media channels.
* Attend management calls and meetings as well as report development for various initiatives.
Budget Execution:
* Develop and execute fiscal marketing budgets for assigned accounts.
* Optimize budgets by forecasting spending and lead goals monthly for several media channels.
* Constant evaluations of media performance to make sure marketing expenditures are as efficient as possible while maintaining overall goals.
Lead Management:
* In collaboration with advertising agencies, ensure that targeted lead goals are met through daily evaluation of advertising buys, media and creative performance, and special needs of campus locations.
* Tools include several reports to be analyzed daily, weekly and/or monthly to achieve optimum performance.
Requirements
* Bachelor’s Degree
* 2-4 years marketing or related experience
* Strong organizational and problem solving skills
* Excellent communication and interpersonal skills
* Strong analytical skills and aptitude for dealing with numbers
* Muti-tasker with the ability to prioritize and meet deadlines
* Self-starter who can work in a fast paced environment and work well under pressure
* Proficient in Excel, Word, PowerPoint, and Outlook
* Direct Response marketing experience a plus
We offer competitive compensation and an excellent benefit package including a comprehensive healthcare program and a 401k plan.
Qualified candidates ONLY - apply online for consideration and the potential opportunity to work with a dynamic and growing company.
Santa Ana, CA
Santa Ana, California
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