Corinthian Colleges Inc.
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Santa Ana,
CA
Location: Campus Support Center (Corporate Headquarters) - Santa Ana, CA.
Req#: 09-2653
Job Summary:
Online Marketing Sr. Account Executive will function in several areas to support current Internet media management initiatives, assist with vendor management, oversee existing business relationships and launch new business initiatives. The Senior Account Executive will act as an additional resource focusing one key business areas to increase lead quality, volume while driving brand awareness. Individual must thrive on working with numbers and people. There is a lot of quantitative work behind the strategy and discussions in working with online media partners.
General Duties:
* Assist with strategy and tactics increasing internet lead acquisition and retention
* Oversee day-to-day management of online marketing campaigns; including recommendations for campaign optimization, reporting, and analysis that drives ongoing online lead generation, conversions, and revenue
* Structure analyses to determine ROI from various online acquisition marketing programs, including affiliate, paid search, display banners and email campaigns
* Develop, create and execute marketing budgets on a yearly/monthly basis for different campaigns
* Reconcile online marketing budget, including forecasting and tracking on an ongoing basis
* Ensure that brand standards are kept current with multiple partners
* Provide daily reporting to Online Marketing Director
* Actively contribute to corporate knowledge base
Requirements
* Bachelors degree is required
* Demonstrates expert knowledge of Excel, Word, PowerPoint, Outlook; Access knowledge is a plus
* Strong problem solving and analytic skill set
* 6 Years Marketing with at least 4 years Online Media experience
* Knowledge of real-time data transfer methodologies
* Excellent written and oral communication skills
* Ability to interpret complex online metrics and strategies into simple ideas & concepts
* Ability to interface directly with high level management
* Knowledge of current/future Online advertising technologies
* Flexibility to work in a fast-paced, “mission critical” environment
* Motivated to drive the growth of a market leading education brand
* Knowledge of predictive modeling
* Display advertising experience is a plus
We offer competitive compensation and an excellent benefit package including a comprehensive healthcare program and a 401k plan.
Qualified candidates ONLY - apply online for consideration and the potential opportunity to work with a dynamic and growing company.
Santa Ana, CA
Santa Ana, California
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